Practical-Home-Theater-Guide.com is firmly committed to respect the privacy of our site visitors. We will never divulge any information to anyone. The following policy explains how we treat your personal information.
Our Privacy Principle: Your privacy is important to us as it is to YOU; we will never divulge any information to anyone.
Site Visit Information
We gather information on site activity, such as the reader’s domain name/IP address, referral data (e.g., the address of the last URL a reader visited prior to clicking through to our site), and browser/platform type (e.g., a Firefox browser on a Vista machine).
We use this information on an aggregate, anonymous basis, to help us improve site content and target advertising. We may also disclose aggregated information (for example, the number of readers visiting a specific Web site section) to third parties. However, when we do present such aggregated site activity statistics to third parties, no one will be able to identify you personally or contact you.
Our site contains links to other sites, such as those of our advertisers and reference Web sites. We provide these links as a convenience to our readers. Please be aware that we are not responsible for the content or privacy practices of such other sites, including the accuracy, completeness, reliability or suitability of the information.
We therefore encourage our readers to be aware when they leave our site. We strongly recommend that once you leave our site, you read the privacy policies of such other sites, as such other sites may collect information about you.
Cookies and Behavioral Targeting Advertising
A 'cookie' (a small data file) can be placed on your computer when you visit certain Web sites. Cookies can contain a variety of information, such as a simple count of how often you visit a Web site, or information that allows the customization of a Web site for your use.
In the case of adverts appearing on our site, advertising cookies may be sent by third-part servers. This is standard practice in the Internet industry and is used to allow advertisers to track your response to the advertisements placed on our site.
These cookies do not identify you personally, do not enable third parties to access any information about you, and are used solely for the purpose of either site improvement research, and for proper merchant-partner crediting.
Cookies are also used by third-parties advertising on our site using behavioral targeting - as is the case with some of Kontera Ads and Ads by Google (as further detailed below), to deliver more relevant adverts to your areas of interest. Again, no personal identifiable information is collected in the process.
If you would like more information about behavioral targeting and your options of not having this information used by these companies, please visit the Network Advertising Initiative (NAI) website here; there, you can set your opt-out behavior for the different advertising companies participating in this initiative.
Note that clicking on an advert link will take you to a third-party Web site. Advertisers and partners Web sites may also use their own cookies. We do not control the use of those cookies appearing on third-party sites and expressly disclaim responsibility for information collected through them.
Cookies and 'Ads by Google'
Part of the adverts appearing on our site are posted by Google; these can be identified by the slogan 'Ads by Google'.
Google, as a third party vendor, uses DoubleClick DART cookies to serve ads on our site. Google's use of the DART cookie enables it to better serve you with adverts that may be more relevant to you, based on your visits to our site and other sites on the Internet. You can even manage the areas of interest via the Google Ads Preferences Manager to improve the relevance of ads posted by Google when you visit its partner sites.
The user information collected by Google through this interest-based advertising is used in accordance with Google's privacy policies. It will not identify you personally, nor do Google use any personally identifiable information to show interest-based ads.
We will never sell, give, trade, or otherwise distribute in any manner at any time, your e-mail address and related personal information that you may enter in any of the online forms, appearing on our Web site. Furthermore:
Site Newsletter: When you subscribe to our site e-zine, 'Practical HT Guide Update', your e-mail will be used solely to send you the occasional site newsletter. These e-zines are sent several times a year but no more often than once a month. Once you subscribe to our e-zine, you may unsubscribe at any time; just follow the unsubscribe link found on each site e-zine and your e-mail address will be immediately removed from our database.
Feedback/Contact form: The return e-mail address used when submitting enquires seeking Practical Home Theater Guide advice or commenting on this site, is used solely for replying to your query only. Once we reply to your submission, your contact information will be kept for a maximum period of three months in case there arise the need to follow up. Once this period is over, all contact details and any exchanged correspondence will be deleted.
Content Invitation Submission Forms: Should you leave your contact details when submitting content via one of our 'Content Invitation' submission forms (e.g. when submitting your home theater picture to be included in our on-line 'Home Theater Pictures Gallery'), the return e-mail address will be used solely for the purpose of the submission, namely to notify you as you request in the submission form. No other use will be made of your e-mail.
Rest assured however that our fundamental commitment to protecting our readers' privacy will not change; any changes made will be made with this guiding principle in mind.