Sony LED TV Lineup for 2010
A Complete Product Guide

It seems that with its 2010 LED TV lineup, Sony is determined to make up for its lack of presence in the LED TV market during 2009.

As indicated in our introduction, Sony is releasing seven LED series. These range from the latest 3D LED TVs, to conventional 2D LED TVs.

All use edge-lit LED lighting, with the exception of just one series - the HX909; this uses a full-array LED backlight with local dimming technology.

In total, the Sony LED TV lineup comprises over twenty different TV models ranging from 32-inch LED TVs to massive 60-inch HDTVs. As is the trend with other major TV brands, Sony's lineup for 2010 comprises more LED TVs than conventional CCFL LCD TVs; in fact, the latter just covers fourteen different models in contrast to the nineteen Sony LED TV sets on offer.

On some of its more expensive series, Sony features an interesting and we add aesthetically pleasing single sheet of glass design - termed Monolithic design. And for the first time ever for Sony, this TV giant has decided to include a swivel stand, and 'yes', the much debatable shinny screen on some of its LED LCD TV series.

Some argue that the use of a shinny screen on LCDs is part of LCD TV makers' strategy to further their TV market share over plasma by mimicking the 'plasma look.' However, the reality is that under the right light environment, a shinny screen helps improve the perceived contrast and blacks.

Sony's 3D LED HDTVs: Sony will be presenting three 3D LED TV series this summer, covering nine different models. This is somewhat expected considering the drive by the TV industry towards 3D TV. Two of these series represent Sony's flagship line of LED LCD TVs, denoted by XBR-LX900, and the XBR-HX909 already referred to above. Both series come with the latest Sony monolithic design, with the LX900 focusing mainly on features and the HX909 focusing on picture quality. Interesting is that as in previous years, Sony has continued to reserve the XBR prefix to its flagship models.

The third 3D TV series - the KDL-HX800 - represents Sony entry-level 3D line. It lacks the monolithic design, but otherwise it is still a feature-packed line and includes Sony's 240Hz video technology.

Four of the seven 3D Sony LED TVs are already available while the remaining three will be available later during the summer. In the meantime, pricing information on the Sony website shows that the two 52-inch flagship Sony LED TVs, namely the XBR-52LX900 and the XBR-52HX909 will both be selling at $4,000 even though the HX909 is already selling at amazon for under $3,400. 

Sony's 2D LED TV Series: Sony's conventional 2D LED LCD TV lineup consists of a total of four series - covering thirteen different models. These include the KDL-NX800 and KDL-NX700 series of premium line Sony LED TVs; both come with very similar feature set - including the latest monolithic design by Sony. The real difference between the two is the use of 240Hz refresh rate technology on the more expensive NX800 as against 120Hz technology on the NX700. Popular sets within these line-ups include the 52-inch KDL-52NX800 and the 46-inch KDL-46NX700 Sony LED TVs.

Further down the Sony LED HDTV lineup, one finds the KDL-EX700 120Hz LED TV series which despite being a mid-range series is still one of the most feature-packed lines of LED TVs. The EX700 practically comes with the full feature set of the NX700 premium line series except for a few minor differences. The EX700 also misses on Sony latest 'monolithic' single sheet of glass design found on the more expensive series. However, with sets such as the 52-inch KDL-52EX700 selling online at under $2,000, this series in our opinion represents one of the best Sony LED TV deals for 2010.

At entry-level, Sony comes with the KDL-EX600 60 Hz LED HDTVs. The EX600 lacks most of the features found on the more expensive lineups including the EX700 and misses also on Sony's MotionFlow 120Hz technology. But otherwise, sets such as the 40-inch KDL-40EX600 (selling online at just $1,000), represent an inexpensive LED TV option for those who want to enjoy the excellent energy efficiency of LED TVs and their relatively slim design.

2010 Sony LED TV Series: A detailed look...

This Sony LED TV product guide is being divided into two main sections.

In the first part, we will be focusing of Sony 3D LED TVs. These are being labeled as 3D TVs and so they are, but irrespective of whether you are after a 3D TV or a 2D TV, if what you want is a flag-ship Sony LED TV with a feature set that promises all the bells and whistles and the best picture possible, then these are the Sony HDTVs to look for.

In the second part of this write-up, we take a deeper look at more affordable Sony 2D LED LCD TVs; this is further divided into two parts, with the first part discussing the premium series NX800 and NX700, while second part focuses on Sony's EX700 mid-range series and the EX600 entry-level LED LCD TV series.

The following links will take you straight to the respective section of this Sony LED TV review article.

Sony LED TV Product Guide Index:

Sony 3D LED HDTV line-up:
XBR-LX900, XBR-HX909, and the KDL-HX800

Sony 2D LED LCD TVs - Part 1:
KDL-NX800 and the KDL-NX700

Sony 2D LED LCD TVs - Part2:
KDL-EX700 and the KDL-EX600